My Paid Social Media Freelancer Services
giving your social media posts more reach in your local area
What is Paid Social Media Marketing?
Paid social marketing is a powerful tool for small businesses to reach their target audience and drive growth. It involves placing ads on social media platforms such as Facebook, Instagram, & TikTok to increase visibility and engagement. If your organic social media posts aren't attracting the number of followers you were hoping for, paid social media ads are a great way to connect to audiences without trying to constantly 'go viral’ organically.
Why is Paid Social Media Marketing important for your business?
Paid social advertising is a great way for small businesses to reach more customers in a specific area to the right audiences and within a certain time frame. This is a great strategy for small businesses launching a new product or opening a new store etc as a way to maximise the amount of potential customers seeing your social posts (and therefore customers!) While Social Media Marketing is a long-term and cost-effective strategy, Social Advertising campaigns provide a faster route to attracting customers and boosting revenue.
Here are the key benefits for small businesses:
Get in front of the right people: target your ideal customers based on who they are, what they're into, and how they behave.
Cost-effective: social media ads are more cost effective than traditional advertising.
Measurable results: track the performance of your ads to see what’s working and what’s not.
Get results fast: social media ads can build a following and customers relatively quickly.
Stay ahead of the competition: Use paid social advertising to stand out from the crowd.
What I can do for your business as a Paid Social Media Freelancer
Define goals: Identify campaign objectives for your ads whether it's increasing sales, generating leads, or boosting brand awareness.
Create compelling Ads: Whether it’s a short reel for Instagram or Facebook as well as writing persuasive ad text that resonates with your target audience.
Create audience profiles: Based on demographics, interests, and behaviours, allowing for A/B testing on which demographics work best for optimal results.
Regular performance reports: Providing insights into campaign performance ensuring a ROI on your ad objectives.
Case study: Jane Plan
What: A range of Facebook remarketing ads were set up as brand awareness campaigns to re-target users who have visited the website.
Objective: The primary goal was to reinforce brand trust to the user, and after a longer period of time, the aim was to then see those users convert into customers offering £50 off your first month for a plan worth £359.
Outcome: The campaign saw an increase in website traffic by 12%, and an increase in sales by around 7% with a low cost per acquisition, meaning that customers were acquired from re-seeing the brand on social media over a long enough period of time.
